think outside of the box

Mindset
Being famous to the right 3000 people is plenty. The goal isn't to maximize your social media numbers. The goal is to be known to the smallest viable number
Seth Godin
And it is because you don't know the end and purpose of things that you think the wicked and the criminal have power and happiness
Boethius
Damn everything but the circus! …damn everything that won't get into the circle, that won't enjoy. That won't throw it's heart into the tension, surprise, fear, and delight of the circus, the round world, the full existence
e.e. cummings
Weird doors open. People fall into things.
David Sedaris